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Perspectives on international markets

Individual course

Course contents

The overarching aim of the course is to broaden your understanding of international business markets. We start with how firms and networks of firms can act to enter and shape international markets. Then we focus on how their efforts to do so enmesh with the interests of different stakeholders and with external dynamics such as technological development, climate change, and political shifts. Ethical aspects of these issues are present throughout the course.

The course provides a base for subsequent advanced-level courses in international business and prepares you to work independently with issues related to international market strategy, for example as a manager, entrepreneur, consultant, or NGO representative.

Learning outcomes

After the course, the student is be able to

  • identify and extract high-quality empirical information on international business markets from a range of sources
  • apply relevant theoretical models and concepts to analyse this information from the perspective of internationally active firms/networks of firms, their stakeholders, and the external environment
  • draw upon such analyses to identify and explain key dynamics and challenges in real business cases
  • summarise findings in a detailed, balanced, and factually correct way and convey the results to others
  • in addition, the student will learn/improve the following generic skills: Independent information search and analysis, assessment of information quality, writing and presentation skills and teamwork.

Completion methods

Lectures 16 h, exercises 16 h, independent study and preparatory work individually and in groups 103 h. 135 h in total.

Written assignments, team work and final report.

Lectures weekly on Wednesdays at 12.30–16.00. Lectures and seminars are organised on campus with streaming. FITech students may participate in team presentations on campus or remotely via Zoom.

More information in the Åbo Akademi University study guide.

You can get a digital badge after completing this course.

international business, international markets, market strategy

Responsible teacher

Åbo Akademi University
Wilhelm Barner-Rasmussen, Professor

Further information about the course and studying

Åbo Akademi University
Anna-Greta Nyström, Associate professor

Contact person for applications

FITech Network University
Fanny Qvickström, Student services specialist
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Category:
ICT Studies
Topics:
5G technology,
Communications ecosystems,
Digitalisation,
Leadership
Course code:
MF00CK25
Credits:
5 ECTS
Price:
0 €
Level:
Teaching period:
7.9.–26.10.2022
Application deadline:
30.8.2022
Host university:
Åbo Akademi University
Study is open for:
Adult learner,
Degree student
Teaching methods:
Blended,
Online
Place of contact learning:
Turku
Language:
English
General prerequisites:
Students must have completed a Bachelor’s thesis in International Marketing, International Business or equivalent subject, or have work experience related to the field.
Study suitable for:
Master-level students, professionals, and adult learners interested in or working with international business and how to analyze international markets.
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