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Entrepreneurship and market creation

Yksittäinen kurssi

On this course, you will learn about business opportunity identification and increase your knowledge on how markets are created and shaped, how they evolve and develop, and which implications they have for business actors. You will also train your skills in turning business ideas into business models.

Course contents

Digitalisation, new technologies, products and service offerings, new business actors, and unforeseeable events cause disruption to economies and society. The course aims to envision how markets come about, change and develop from the point of view of the entrepreneur and startup companies. Companies not only act in set structures (markets) but they also shape those structures.

We will study the creation, reshaping, and development of markets over time. As markets are constantly changing, we dive deeper into what this notion means for entrepreneurial action and activities.

The course introduces theoretical perspectives on markets to understand the premises for doing business and developing business models. After the introduction to markets, we focus on business models, introducing how to develop a sound business model that meets profitability and growth objectives. We will discuss how to create and deliver value for customers by working on real-world cases, turning ideas into business opportunities. Sustainable and value-creating business models are essential for delivering competitive advantage.

Learning outcomes

  • Understanding the role of entrepreneurs in the market.
  • Identifying and articulating business opportunities in markets.
  • Elaborating on perspectives on market creation and development.
  • Demonstrating how to explore markets and create successful business models based on innovations and patents.

Course material

  • Moore, G. (2014): Crossing the Chasm. Marketing and Selling Disruptive Products to Mainstream Customers. 3rd Ed., Harper Bazaar.
  • Osterwalder, A., Pigneur, Y. (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. (Published in Swedish by Studentlitteratur)
  • Ries, E. (2017): Lean Startup. Random House.
  • Articles according to instructions.

Completion methods

Team and project work, individual written assignments and a final report. Online lectures on Mondays at 12.30–14.

More information in the Åbo Akademi University study guide.

You can get a digital badge after completing this course.

entrepreneurship, yrittäjyys, market, markkinat, business model, bisnesmalli, liiketoimintamalli, liiketoiminta-ajattelu, bisnesajattelu, kestävä liiketoiminta, sustainable business, start up, start-up

Vastuuopettaja

Turun yliopisto
Valtteri Kaartemo, Dosentti, Yliopisto-opettaja

Lisätietoa opintojen suorittamisesta

Åbo Akademi
Anna-Greta Nyström, Apulaisprofessori

Hakua koskevat kysymykset

FITech-verkostoyliopisto
Fanny Qvickström, Opintoasioiden suunnittelija
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Kategoria:
ICT-opinnot
Teemat:
5G-teknologia,
Digitalisaatio,
Johtaminen,
Tietoverkkoekosysteemit
Kurssikoodi:
MF00CK27
Opintopisteet:
3 ECTS
Hinta:
0 €
Taso:
Opetusaika:
5.9.–28.10.2022
Viimeinen hakupäivä:
28.8.2022
Järjestävä yliopisto:
Åbo Akademi
Kohderyhmä:
Aikuisopiskelija,
Tutkinto-opiskelija
Opetustavat:
Verkko-opetus
Kieli:
Englanti
Esitietovaatimukset:
Ei esitietovaatimuksia.
Kenelle kurssi sopii:
Yrittäjyyden/sisäisen yrittäjyyden prosesseista kiinnostuneet tai markkinoiden ja mahdollisuuksien tunnistamistaitoja sekä luovuuden ja ideointitaitojen kehittämistä tarvitsevat.
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