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Internet marketing techniques

Individual course

This course deals with issues related to, for example, search engine optimisation, social media marketing, e-mail marketing, and targeted advertising.

Content:

  1. search engine marketing, mobile marketing
  2. measuring the effectiveness of online marketing and e-commerce
  3. techniques used in e-mail and social media marketing
  4. techniques used in e-commerce

After completing the course the student masters Internet marketing related technical solutions and their characteristics. The student is able to analyse the effectiveness of Internet marketing and e-commerce with different tools and meters. The student is able to differentiate how Internet marketing can be used to promote the business of different companies.

Students can complete the course at the time appropriate for themselves during the academic year (before 31.7.2020). The course is mainly based on self-study which is supported by the Moodle system.

The course exam is carried out in the EXAM system. Please make sure with the teacher if the electronic exam is linked to a certain EXAM class before taking the exam.

More information in Tampere University’s study guide.

Further information about the studies

Tampere University
Teemu Rauhala
teemu.rauhala(at)tuni.fi

Responsible teachers

Tampere University
Matti Monnonen
matti.monnonen(at)tuni.fi
Tampere University
Juha Vihervaara
juha.vihervaara(at)tuni.fi

Contact person for applications

FITech
Pilvi LempiƤinen , Service designer
pilvi.lempiainen(at)fitech.io
Start the application process
Start the application process
Category:
ICT Studies
Topic:
Programming
Course code:
PLA-65307
Credits:
5 ECTS
Teaching period:
Continuously on-going
Application deadline:
31.12.2019
Host university:
Tampere University
Study is open for:
Adult learner,
Degree student
Level of studies:
Introduction
Teaching methods:
Blended
Place of contact learning:
Tampere
Language:
English